Close the Gap Between Growth and Profitability
Senior-led e-commerce growth and profitability agency where strategy, data, and performance execution collide to deliver measurable business outcomes.
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Trusted by Global & Regional Leaders
What We Do
Full-Stack Growth for E-Commerce and DTC.
Growth & Profitability Strategy
Performance Marketing & Media Execution
Expansion Strategy
Selected Growth Outcomes
Pharmatech
Challenge
Low campaign engagement and weak conversion in a regulated healthcare category, with product pages lacking education and trust signals.
Approach
Shifted the brand to an education-led growth platform, restructuring PDP content, improving clarity and SEO, and building a trust-first full-funnel strategy with educational creatives and testimonial assets.
Impact
CTR increased from 0.10% → 5.20%
Purchases grew by +92%
Conversion value increased by +126%
Atlantis Financial
Challenge
Over-reliance on bottom-funnel Meta campaigns limited scale and audience expansion in a high-consideration financial services category.
Approach
Designed a full-funnel growth strategy, introducing upper- and mid-funnel education, trust-building content, and LinkedIn activation to reach professional audiences earlier in the decision journey.
Impact
Leads increased by +37%
Cost per lead reduced by -30%
Stabilized acquisition costs and improved audience quality
PYRK
Challenge
Months of campaigns generated almost no inbound engagement, resulting in minimal WhatsApp enquiries and weak brand understanding around longevity and biohacking services.
Approach
Implemented an education-first funnel, using informative content to explain services, build credibility, and guide audiences from awareness to consideration before activating conversion messaging.
Impact
Weekly WhatsApp enquiries increased by +124%
Stronger brand trust and sustained demand foundation
Growth Execution You’ll Actually Trust
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We help e-commerce brands connect strategy, performance, and data into one clear growth system removing complexity, increasing efficiency, and driving measurable profit across every stage of the customer journey.
End-to-End Growth Perspective
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Tailored, Not Templated
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Senior Growth & Profitability Leader
Assaad Kassis
Regional Leadership Experience
Held senior regional roles across Lebanon, UAE, and Saudi Arabia, leading growth, restructuring, P&L ownership, and operational transformation for agencies and brands at scale.
Global & Regional Brands
Worked with and led growth initiatives for world-class brands including:
Audi-VW Group, Coca-Cola, L’Oréal, McDonald’s, Shell, Marriott, Ritz-Carlton, STC, Aramco, Sabic, Hershey’s, 3M, Spinneys, Byblos Bank, and more.
Performance, E-commerce & Media Expertise
Deep expertise across:
E-commerce & DTC growth strategy
Performance marketing & paid media
CRM, retention & lifecycle growth
Attribution, unit economics & profitability modeling
Cross-market scaling & localization (GCC-focused)
Always measured against CAC, LTV, ROI, and margin impact.
AI, Data & Automation-Led Growth
Leverage AI-powered analytics, automation, and forecasting to remove guesswork, accelerate decision-making, and scale growth efficiently and sustainably.
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E-GAP | Growth & Profitability Agency
Today, through E-GAP, I operate as a strategic growth partner / fractional CMO, helping e-commerce and DTC brands close the gap between growth and profitability.
Structured Growth. Measurable Profit.
From strategy and performance to data and retention, E-GAP connects every part of the growth journey into one clear, accountable system designed to scale profitably, not just faster.